Data.ai attributes the increased adoption and revenue gains to the more recent introductions of AI features, like templates, effects, and filters. In total, CapCut reaches 170 countries outside China.ĬapCut also surpassed Splice to become the most profitable video editing app globally during the first half of 2023, pulling in a record high of $50 million, making it ByteDance’s second app to top $100 million globally. Top markets outside China include the U.S., U.K., Germany, Egypt, Saudi Arabia, Mexico and Brazil, which have seen sizable increases in downloads over the first half of this year. As of August 2023, the app was used by 490 million iOS and Android users worldwide, reports market intelligence provider data.ai - that equates to roughly 25% of TikTok’s user base. Originally launched in China in 2019 as JianYing, its sister app for non-China markets, CapCut, expanded globally across the following years and grew in popularity thanks to its ties to TikTok.
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